The Bin Fadel Group embarked on a journey of success in 1996 through the establishment of the Bin Fadel Ready Mix Company, which has become a leading company in the domain of ready mix concrete in the UAE. Another success story was born in 2008 when the Bin Fadel Group introduced ALAS as a highly advanced Austrian ready-mix brand which was formed in 1959.

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Bin Fadel Group of Companies is an organization committed to its Customers, Employees, Owners and Community and is one of the fastest advancing regional business enterprise headquartered in Abu Dhabi, United Arab Emirates. Well established since 1996 of its business operation, the group manages the diverse Companies and establishments owned by its visionary founder and Chairman, Mr. Saif Mubarak Fadel Al Mazrouei. The Organization provides result- oriented and Customer focused solutions to the business establishments it serves. Headed by an entrepreneurial and innovative spirit, the Company has expanded operations and ventured into businesses as diverse as that of Construction, Real estate, Hospitality, Entertainment, Health-care, farm lands and race-camel breeding of top-class bloodline. The strategy of Bin Fadel Group is geared towards long-term, profitable growth and focuses on the expansion of its business with forward-looking business models, and significant turn-over. Working with integrity, Bin Fadel Group values its relationships with the communities in which it works, customers, employees, and shareholders. This also includes, governments and other third-party regulators, media, suppliers and other business and industry partner affairs. Bin Fade Group recognizes the value of diversity within a group with a solid organizational culture.

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The real wealth of the country is made up of men, of children, and of future generations. It is this which constitutes the real treasure Sheikh Zayed Bin Sultan Al Nahyan