BIN FADEL AL-MAZROUEI READY-MIX EST.

The Bin Fadel Group embarked on a journey of success in 1996 through the establishment of the Bin Fadel Ready Mix Company, which has become a leading company in the domain of ready mix concrete in the UAE. Another success story was born in 2008 when the Bin Fadel Group introduced ALAS as a highly advanced Austrian ready-mix brand which was formed in 1959.

Bringing together 50 years of rich experience in the ready mix business, along with 7 high-standard locations based in the UAE, extraordinary chosen equipment and the best team of experts, we at Bin Fadel Ready mix endeavor to do better than we have ever done before. As honesty and integrity are our guide in all we do, continuous improvement in our approach and respect for our community and environment is our focus. We are promising a constant growth, customer satisfaction and loyalty to achieve the vision of the UAE 2030.

VISION

To drive a sustainable development, paralleled with the correct business ethics in order to become the leading supplier of ready-mixed concrete in the UAE by exceeding expectations in terms of product quality and customer satisfaction.

MISSION

With these brief expressing words, we at BFRM have chosen to mirror our mission as follows:

  • To provide our clients with a superior product through constant innovation and adaptation of technology, focusing on the growing demands in the quality of ready-mix with prestige and pride.
  • To be keen in creating a long-term relationship with our clients by providing excellent service at the best price.
  • To be reliable and flexible in terms of product and service delivery regardless of our clients’ project tenure and value.
  • To become completely mobile so we can serve our clients in their specific area of need.
Stronger Structure Stronger Bonds

organization chart

SENIOR MANAGEMENT PROFILES

Eng. Petr Celis
Radim Lakomy
Hany Rafaat

Peter Junior
Waleed Hossney
Muneer Jadan Qutish
Kaloyan Atanasov Popov
Mustapha Ahmed
Tuseef Ahmed
Roumany Foukih
Akram Al Kawy